Launched in 2018, this health business provides solutions for women with thinning hair. This includes 3 products. The first two are a serum and vitamins that supplement the serum. There is also a third product that compliments the first two that helps with thinning or short eyebrows and lashes. The products help solve a major pain point for women. Because of age, stress, and other factors many women become unhappy with their hair.
The business has a very nice inventory model for someone taking over that wants to scale. They pay for all inventory after purchase. For this reason there is no inventory to buy and hold while waiting for the sales to come in. All the products are manufactured in the USA which makes this particularly easy for the large USA customer base.
The business has been on an uptrend for the last several months. There was a large “covid bump” in 2020 and comparing to that can be challenging. Also, the Apple iOS 14 update in 2021 hurt sales for several months.
We are selling at 1.95x to reflect current performance and trends of the business. The business was heavily reliant on Facebook/Instagram ads prior to the 2021 iOS 14 update. It took them several months to realize that there was still good opportunity on Facebook but also discover the value of YouTube Ads and Google Ads. The business has turned around because the internal team has figured out how to build out these channels. To articulate the uptrend the business has been on since the period of decline all you need to do is look at the trailing 12 months.
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Chris Guthrie has a decade of experience in building, buying, and selling online businesses across numerous industries. Chris has experience with building and buying content websites monetized via advertising and affiliate marketing, partnering with developers to create a SaaS business as well as creating WordPress plugins and themes, selling physical products on Amazon and more.
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