This is a distressed sale. The minimum bid is $125,000 which will include $50,000 for the business and $75,000 of inventory. The remaining inventory (appx $105,000) could be left on consignment. The seller retains the right to sell any inventory left on consignment to wholesale customers. Any wholesale relationships will be shared.
Launched in 2017, this business started because the seller was chronically dehydrated. While researching ways to combat this she realized that 70% of people around the globe were in the same boat. This led to the design of a water bottle that helps consumers to hydrate all day long. The product proved to be light weight and easy to manufacture so the seller acquired a great domain name and launched the brand.
Due to personal issues and the iOS 14 update in September of 2021 the seller needs to sell the business immediately.
It’s no mystery that the iOS 14 update has hurt many Facebook + Shopify businesses. However, this brand has huge potential and a history of strong performance. The water bottles are very desirable and helpful to consumers. A new owner could work to develop out marketing plans for other platforms. At Quiet Light we have seen sellers pivot to more ads on Google, Bing, Youtube, etc and have great success at filling the gap. The seller has not tested any of these avenues since the iOS 14 update.
Another potential path would be to expand the wholesale business. There have been partners such as Urban Outfitters in the past. Any store selling water bottles would be a potential customer given the practical advantages of the bottle.
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Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees.
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