18-Year-Old Fly Fishing eCommerce Site | $93K SDE | 3.1x Multiple

Currently Under Offer






Asking Price: $288,000 + Inventory

Reading Time: < 1 minute

Since 2005, this stable Canadian fly fishing brand has built a loyal customer base through excellent customer service, reliable products, and fast shipping. Minimal effort was made to grow the brand until 2018.

In the trailing 12 months, revenue is $685K and SDE is $93K. The business has 50% of its revenue attributed to its own brand and 50% of its revenue attributed to other brands. Eighty percent of revenue comes from Canada and 20% comes from the US.

The company has a small warehouse in Canada with a solid manager in place to handle fulfillment. There is an ambassador team that helps create content, YouTube videos, and social media posts.

The business has 31K emails, and over 40% of revenue is attributed to email marketing. The business also receives 41% of traffic from PPC, 20% from email, and 14% from direct.

Growth opportunities include expanding to Amazon, wholesale requests, expanding the product lines to fly fishing gear, and adding content to their YouTube channel. The business experiences 65%–85% margins on its own product line.

The current owner bought the business in 2017 and works 4–5 hours per week. He has spent the past several years optimizing his business to run with little in-person oversight. The owner has traveled the world while running this business remotely (including spending the last nine months in the Philippines).

**This business is NOT SBA financeable as it is a Canadian-based business. **Pricing and numbers are based on USD conversion, but both P&Ls are provided.

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Meet Your Advisor

Ryan Condie

Ryan Condie has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.

In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores. 

Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses and helping sellers achieve life-changing events through their business exits.

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