Launched in 2016, this business began by selling custom fabric in the interior design space. By 2017, the seller, an architect for 15 years started transitioning into selling finished goods on Squarespace. She sold high-end pillows, woven throw blankets, and kitchen linens. In 2018, she moved the site to Shopify and decided to be fully D2C and wholesale. The business sells eco-friendly Swedish dishcloths, kitchen linens, trays, and cutting
People spend a large amount of time in their kitchens. Consumers are always looking for fresh and colorful products to brighten up the look. The products for this business are all eco-friendly and perfect for gifting which has led to high rate of repeat purchases.
The website converts very well boasting a 4.2% conversion rate. Once users discover this business they come back over and over again. Year to date return rate has been 66%.
The seller has a very loyal following. There is a weekly email campaign that goes out using Klaviyo. There are almost 25,000 active profiles on the email list. The seller has a staggering open rate on those emails of 55.95%.
The seller works only 8-12 hours per week maintaining this business. During that time she will write email marketing campaigns and schedule posts on social media. She also reviews orders, customer emails, inventory levels, and accept wholesale orders on the Faire platform.
This business had a very strong “covid bump”. If you remove the bump from people staying at home and compare the 2019 data to the current data you will see a business that has been steady and growing in influence.
The seller is ready to move on and start a new adventure. She has a new business that she is starting with her husband.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Brad Wayland is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.
Get your free valuation & marketplace-readiness assessment. We’ll never push you to sell. And we’ll always be honest about whether or not selling is the right choice for you.