18 & 12 Year Old FBA Skincare Brands







Asking Price: $6,500,000Sold

Reading Time: < 1 minute

Started in 2004 & 2010, these two well-established skincare brands sell products that addressed different specific skin conditions. Both brands have a great story and strong foundations for future success. The younger of the two brands was developed internally while the older brand was acquired in 2016. Both sell via their own individual Shopify websites but share a single Amazon account that will be transferred with the sale.

The older and larger of the two brands has developed a loyal following through authentic user-generated content, word-of-mouth growth, strong reviews, and formulas that have been proven to work for both prevention and repair of the specific skin condition. The smaller younger brand is unique in the industry due to its longevity and focus on its specific condition. With strong reviews, customers who suffer from this ailment understand the product works and that the brand is dedicated to this issue.

The business is owned by one of the first known aggregators, founded over a decade ago. They have bought and sold numerous businesses over the years and are now looking to focus exclusively on several key verticals and divest the other brands they own. While their skincare portfolio has performed well, it’s in spite of these two brands being all but ignored. With a new owner focusing on the business, there is plenty of opportunity to grow it significantly.

The sellers are dedicated to seeing the brand continue to thrive and are willing to provide post-sale support to ensure a successful transition. While the business is currently located in North Carolina, it would be a relatively simple matter to locate it anywhere in the United States. The entire operation is currently being run on no more than 10 hours of labor per week including filling, shipping, marketing, customer service, and procurement.

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Chuck Mullins

Chuck Mullins

Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.

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