Launched 8 years ago, this portfolio of 4 cohesive and pre-eminent SaaS brands not only lead the niche but also own ~80% of market share creating multi-level defensibility and a high barrier to entry. These reputable brands feature popular WordPress plugins and themes in the photo gallery niche with strong, consistent recurring annual subscriptions from loyal customers. The current owner has run the business successfully with no coding skills so the new owner doesn’t need to have direct experience to be successful due to the well-established brands and experienced staff that will transfer with the sale.
The combined portfolio revenue and SDE growth is 20% and 30% YOY respectively with 26,500+ paid subscribers and 95% recurring revenue. The business has several revenue streams apart from its products’ revenue with ample opportunities for growth via its current massive, captured audience of over 2.3 million users across brands in the last 12 months and 280,000+ email subscribers. Strong, diversified traffic is largely driven by organic search, direct branding, and affiliate/referrals. The lite version of the plugins are freely available on the WordPress.org repository and active on nearly 1 million websites.
In the years ahead, there are huge opportunities for growth detailed in the package including capitalizing on the already paved foundation by adding additional plugins (standalone image compression recently launched), adding partnerships, and launching the hosting/turnkey website service already in development. Also, a new owner coming in with a vision for capitalizing on the organic traffic strength could potentially make aggressive gains to the current conservative monetization of traffic. There is an opportunity to utilize this traffic and organic ranking strength to sell other photography-related products like presets, building out a more robust photography site for more ad revenue, and affiliate partnerships.
The business employs a fully dedicated remote team of 8 that manages all aspects of the business. The owner works less than 10 hours a week in a strategic steering capacity, with all day-to-day operations handled by the team. The owner had the rare opportunity to acquire these competing/similar businesses separately over several years from different owners creating a unique opportunity where there is minimal competition.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Amanda Raab is a highly experienced entrepreneur with multiple million dollar successes to her name. First introduced to Quiet Light Brokerage when she was looking for another business to add to her portfolio, Amanda quickly demonstrated why she is repeatedly successful online.
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