Asking Price: $275,000Sold

Launched in 2019, this WordPress food blog has 416 pages of content focused on air fryer recipes only. Air fryers have become extremely popular in recent years due to their convenience and the fact that they can be a healthier alternative to fried foods while offering similar flavors.

There are three sources of revenue for this blog. Ninety-seven percent of the revenue comes through programmatic advertising. The remaining 3% comes from memberships and ebooks.

The site produces one new recipe each week. There is a membership portion, which is behind a paywall. Subscribers receive two additional new recipes each month.

This business has a massive social media following. One of their air fryer Facebook accounts has more than 800,000 followers. On Pinterest, there are fewer followers (just over 6,000), but the brand has received over 1 million impressions on that account.

The seller became a full-time caregiver over the past year to two people in her life, and she feels her time has been severely constrained. Her main contractor also became ill and passed away. She has been a successful blogger for more than a decade, running a portfolio of websites. After the sale, she plans to focus the time she has on her plant-based lifestyle website and her travel site.

The site has seen a drop in traffic recently due to some Google algorithm changes. The multiple has been lowered to account for this change. However, the results improved in November, and December is off to a good start as well.