Asking Price: $1,000,000 + Inventory

Launched almost 20 years ago, this Surfing Accessories online store is ripe for a new owner with marketing expertise. This business is the best online store in the world in the Surfing vertical. They offer the best selection, prices, and customer service.

The business is multichannel with 80% of revenue coming from Amazon and the remainder coming from the main URL and eBay. Amazon has continued to grow year after year.

The seller is carrying $1,500,000 of inventory and stocks just under 30,000 SKUs in his 4,000 sq. ft. warehouse in Colorado. The seller is willing to consider the inventory to be sold on consignment to a qualified buyer. He also believes that one of the paths to more sales is carrying more items from industry brands. Stocking more options has led to more sales for his business over the years. Two employees in the facility run the day-to-day operations of the warehouse. The seller works part-time in the business. He usually arrives for an hour in the morning and a couple of hours at the end of the day.

As mentioned above, marketing is a huge opportunity. The seller has a database with 80,000 email addresses but has not sent an email in four years. He has no expertise in areas like the Meta Pixel or other targeted methods that work with a defined audience such as “surfers.” He is an operator and has done well because he understands that side of the business. With an experienced marketer at the helm, this business could reach new heights.

The seller will be an empty-nester soon. He has decided to sell this business and try some new adventures.