Asking Price: $325,000Sold

Starting in 2005, this well-established knife dropshipping business receives ~140,000 organic visits per month from SEO.

The business sells knives to collectors, outdoorsmen/women, chefs, and hunters. They also offer custom engraving, which increases revenues with very little additional overhead.

The knife market is valued at $12 billion and growing due to the growth of the outdoor recreation industry.

The current owners bought the business in 2019 and streamlined operations but cannot continue growing due to other full-time commitments.

The business can sell thousands of products quickly due to a system that automates the process of ordering and tracking thousands of products for many vendors.

Unlike other industries, knives cannot be advertised on many platforms, making it difficult for new competitors to enter the market, rank for specific knives, and generate sales. With 690K backlinks across 3.7K domains, the company has built a moat against the competition.

The business has seen a slow decline in revenue due to a lack of focus and stockouts in the past few months. While this business is a drop-ship seller, they benefit by keeping critical products in stock. For example, the owners estimate they missed out on 10% of revenues in 2021 due to refunds for top-selling products that were out of stock.

The company has consistently grown its customer base through email automation and now has a base of over 80K email subscribers along with its incredible organic traffic.

They have an audience that can be monetized in many ways (e.g., affiliates, ads, white labeling, etc.). The owners see potential in expanding to Amazon and have not explored it because it is not their strong suit.