Started in 2012, this fitness subscription business has stood the test of time. It now grosses over 2.26M in sales with an SDE of over $1M for a profit margin of 45%. The average member subscribes for 24 months and has a lifetime value (LTV) of $250. In addition to 8 diverse delivery methods including web and multiple mobile and tv apps, they have a diverse client base consisting of retail, corporate, and commercial accounts. They also have extensive course content for all fitness levels in over a dozen workout categories. On top of all this, they have robust customer acquisition channels and a strong email list which drove approximately 45% of revenue in 2021.
While the business has experienced strong growth over the years, there are still numerous untapped opportunities. For example, while corporate and commercial sales exist, they’ve been almost exclusively generated through inbound requests showing pent-up demand and great product-market fit. Additionally, the technology behind the apps could easily be white-labeled and used for any number of subscription-based content delivery businesses.
While the owner loves this highly profitable business and is open to rolling some equity, she believes it’s time to have a more seasoned buyer come in for the next phase of its growth.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.
Get your free valuation & marketplace-readiness assessment. We’ll never push you to sell. And we’ll always be honest about whether or not selling is the right choice for you.