Started in 2018, this trademarked Amazon FBA activewear brand utilizes a trade secret technology to offer unique workout apparel to help people achieve their fitness goals through motivating them to go beyond their limits.
The owner has spent considerable time in product development making sure the products are the highest quality in the category, which can be seen by having the highest review rating compared to competitors after generating over 5,000 reviews on their products. This, in addition to being first to market in this category on Amazon, has led to a nice competitive moat in the niche.
This brand sets itself apart from typical clothes brands as the owner has been proactive about avoiding fashion trends and sticking with long lasting designs and products. Additionally, the 6% return rate is much lower than the industry average of 20%+. This has led to consistent Amazon rankings in this category over the years as well as the company’s continual annual stable performance.
The current owner only spends about 5 hours a week on the business. All operations are handled by two assistants who manage the day-to-day tasks.
A new owner can capitalize on growth through focusing on launching already developed new color variations that customers have been requesting, launching new designs, selling in more marketplaces (especially on the previously proven Amazon EU marketplace), and proactively growing the currently existing wholesale channel.
Seller is motivated for a quick close. All reasonable offers considered. Cash buyers will be prioritized. This business is not SBA eligible. The business has been prequalified for up to $200k worth of financing through Boopos (must put a minimum of 20% down if going this route). The term sheet is provided with the rest of the business information. Earnouts will not be considered.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Ethan is a serial entrepreneur and has successfully built numerous multi-million dollar companies. He has sold and acquired a number of companies, one of which appeared on Shark Tank, and served as a broker for both buyers and sellers transactions’.
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