This Fulfilled-by-Amazon (FBA) business was launched with the goal of sourcing unique, well-made products for sale via their own omni-channel brand.
The foundational brand captures the heart of “farmhouse style” and offers a mix of decorative and functional products that capture the self-designated trifecta of characteristics. Namely, on-trend, high-quality, and affordable. Currently, they offer an expansive 697 SKUs for sale.
The business has a robust product development process. Beginning with standardized product research and development to engineer successful products at the outset, to sourcing from a well-diversified 24+ supplier pool (including the direct acquisition of a proprietary supplier list of a major home décor retailer). A combination of a highly efficient team, lightweight business model, and an optimized and scalable technology stack empowers their ability to repeatedly and quickly bring products to market at a low cost.
Each quarter they target 50-100 new SKUs and currently have 191 in development, signaling a 27% increase in available product count in short order.
The ultra-strong, fully remote, 10-person team includes a VP of Ops (from a $15 billion online-based home décor business) and 2 product designers from a $1+ billion home décor business.
This business has built a solid and unique foundation – and with the right leadership could genuinely become one of the largest brands in its space.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Before becoming an advisor, Walker Deibel co-founded three startups and has acquired seven companies outright, including an online business from Quiet Light.
Walker’s bestselling book, Buy Then Build was recognized by FORBES as “one of the top 7 books all entrepreneurs must read,” and is used in multiple, ranked MBA programs.
Walker frequently speaks at conferences, having been the Keynote speaker at Duke University, the Alliance of M&A Advisors Conference, and MIT. He has been awarded the M&A Thought Leader of the Year by both the Alliance of M&A Advisors (2019) and Axial (2020).
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