Launched in 2019, this Amazon FBA and Shopify home decor brand specializes in unique, rustic, farmhouse style decor for your kitchen, living room, bathroom, or just that happy place in your home. This company has hit its stride in unique wood products, festive holiday decor, and specialty pieces that just add that little something special to any space.
Customers rave about how much their home decor is instantly improved by this product line. This is evident by the nearly 2,000 on-Amazon and 1,500 off-Amazon reviews with a 4.8-star rating average. Utilizing a text list that is currently only 1,000 customers large, the owner is able to capture 5 figures in sales from a single text campaign. All of this has helped the company grow 100%+ in both TTM revenue and SDE.
This company has diversified revenue streams (35% of sales coming from Shopify, 30% coming from Amazon, and the remaining coming from other channels), high margins (which gives a lot of room to acquire customers), and a loyal customer base who have bought into the brand.
The current owner spends about 10-15 hours a week on the business, which offers a new buyer multiple opportunities for expansion. This includes simply staying in stock, product line expansion through the existing supply chain (there are multiple ideas but just not the time or space to execute them), adding a customer-requested membership program, and establishing an increased advertising presence (which the brand has not developed).
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Ethan is a serial entrepreneur and has successfully built numerous multi-million dollar companies. He has sold and acquired a number of companies, one of which appeared on Shark Tank, and served as a broker for both buyers and sellers transactions’.
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