Asking Price: $10,000,000 + Inventory

Online since 1999, this supplement business is well established in a market that continues to grow. In the trailing 12 months, revenue exceeded $4.6 million with over $3.1 million in SDE. Approximately 75% of sales come from the direct website, with 23% coming from Amazon, 1% from eBay, and 1% from wholesale customers.

The current owner has a background in endocrinology, pharmaceuticals, nutraceuticals, and nutrition, giving him firsthand knowledge of the negative side effects. Knowing that many consumers prefer to avoid these side effects, he began developing his own line of products with natural ingredients. There are a total of 13 SKUs.

Investing in advertising is a clear path to higher revenue as the current spend is negligible. With nearly 2 million YouTube subscribers and over 125,000 customers on the email list, it’s clear that the interest in these products is strong. Creating additional supplements for different health categories would provide a major boost in sales. These can bring in new types of customers who can also serve as a new audience for cross-promoting the current product list, thus leading to instant revenue with little-to-no advertising.

Additionally, there are two areas the owner wants to (or wanted to) focus on for massive and exponential growth: Topicals (skin, hair, etc.) and pet supplements. Both would be complementary to the current products and thus excellent cross-selling options to the existing customer base.

The current owner spends minimal time operating the business, mainly focusing on writing website content. All inventory is currently at a 3PL and Amazon FBA, where it can remain or be shipped to a new warehouse. The owner is committed to a smooth transition and will happily offer training and support.