Athletic Massage Guns: 321% YoY Growth, Celebrated Brand, High 27% Net Profits







Asking Price: $1,325,000Sold

Reading Time: < 1 minute

This eCommerce business sells a line of massage guns that help people move better, recover faster, and relieve soreness. The product line consists of three high-end massage guns, with a fourth launching in September.

While the brand is anchored in the benefits of increased athletic performance, they enjoy mass market appeal from professional athletes to active lifestyles, front line workers, and retirees.

The “personal massager,” specifically massage guns, have gained in popularity over the last 2-3 years. Currently, the market is dominated by two top brands, however, their market share is shrinking consumers are looking for smaller, lighter, quieter, more powerful, longer lasting, and less expensive option, which this brand offers.

The adoption of this brand is undeniable with the first calendar year exceeding $1 million, hitting $2 million in the trailing-twelve-months, and forecasted revenue to exceed $3 million over the next 12 months. Earnings have exploded, passing $550,000 on only 3 SKUs, in what’s not even their third year.

The brand is featured in several notable publications, celebrated by influencers and athletes alike, and has created a powerful brand recognition, resulting in consumer trust.

Traffic sources are well diversified with 75% of revenue coming from their own website, driven by brand search, an established affiliate & referral network, and organic search. Only 15% of revenue comes from Amazon.

This company enjoys a very strong 27% net margin. The owner offers multiple ideas for growth, including some “low hanging fruit,” a new product ready to launch next month, and a potential partnership with absolutely enormous upside.

Please note: Due to fast growth & limited history this business does NOT qualify for SBA lending. The seller is proactively offering seller financing on all inventory ($300,000 – $600,000+).

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Meet Your Advisor

Walker Deibel

Walker Deibel

Before becoming an advisor, Walker Deibel co-founded three startups and has acquired seven companies outright, including an online business from Quiet Light.

Walker’s bestselling book, Buy Then Build was recognized by FORBES as “one of the top 7 books all entrepreneurs must read,” and is used in multiple, ranked MBA programs.

Walker frequently speaks at conferences, having been the Keynote speaker at Duke University, the Alliance of M&A Advisors Conference, and MIT. He has been awarded the M&A Thought Leader of the Year by both the Alliance of M&A Advisors (2019) and Axial (2020).

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