13-Year-Old Natural & Ethical Skincare Brand with Over $1.6M SDE and Growing

Currently Under Offer






Asking Price: $8,000,000 + Inventory

Reading Time: 2 minutes

Started in 2009, this natural and ethical skincare brand began as a product the original owner made for herself. She spent years researching and educating herself in herbalism so that she could develop formulations that were simple, effective, and truly non-toxic while also being mindful of the ways the ingredients were sourced. The business was acquired by an aggregator in 2019 and quickly became their top brand grossing over 7.5M in the trailing twelve months. With low inventory costs, the gross margins of the business are very strong.

The aggregator ran into cash flow issues in late 2021 which necessitated the business to pull back significantly on ad spend causing the business’s top and bottom-line numbers to suffer significantly. After selling one of their other top brands at the beginning of 2022, they were able to reinvest capital into the business and have seen significant month-after-month growth. The average revenue in 2021 was $455k per month, while the average revenue for the last 6 months is $785k, with Oct coming in at $822k. Nov is looking very strong and will further increase the trailing twelve months’ seller’s discretionary earnings significantly.

Nearly all of the sales are currently made through their Shopify website. Amazon, not being a part of their core competency, was just recently added as a sales channel. Since adding products on amazon, and while still a very small percentage of overall sales (2%), they are seeing rapid growth on the platform. This leaves significant opportunity for a buyer with Amazon experience to capitalize on this untapped channel.

While this business is performing amazingly, the investors have decided they want to divest of all of their holdings, this being the final one. There is a strong team in place that is used to operating multiple businesses, and for the right buyer, this has tremendous value in and of itself. A buyer could transition the business into their current operations or absorb the team. Either way, the owners are committed to providing a smooth transition.

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Meet Your Advisor

Chuck Mullins

Chuck Mullins

Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.

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