Crown Jewel Amazon FBA Asset | $3.3M TTM SDE | 146% YOY Growth + Significant Potential Growth Opps

Currently Under Offer






Asking Price: $20,299,000 + Inventory

Reading Time: 2 minutes

This rapidly growing Amazon FBA business is a true crown jewel asset. Since inception, the company has experienced incredibly strong sales growth as their products have deeply resonated with the Amazon consumer. Revenue grew from $3.1m in 2019, to $8.2m in 2020, and to a projected $19m+ for 2021.

Future prospects of the business are also bright. The current owner has a long-term orientation and has planted many seeds that should bear fruit in 2022 and beyond. In short, the business is in very good shape to move forward into 2022/2023 with exciting growth opportunities, a diverse product portfolio, inventory on hand, and a number of competitive advantages over existing competitors.

There are four primary brands within this asset. First, there is a ‘Health & Personal Care’ brand representing 50% of total revenue. Second, a ‘Home & DIY’ brand comprising 37% of sales. Two other ‘Health & Personal Care’ brands represent the balance of the revenue. One of the latter, now smaller, brands has particularly compelling growth prospects ahead.

The products themselves are high quality and differentiated from the competitive set. Custom designs, unique branding, product tooling, patents, and trademarks are just some of the ways the products stand out from competition.

Across the portfolio there are over 100,000 product reviews highlighting customer satisfaction with the products. The top ten ASINs represent approximately 68% of total sales resulting in an attractive blend of true hero ASINs paired with a manageable remaining portfolio providing revenue diversification.

The seller is a class act and has built the business the right way. He is happy to support the buyer through the transition and be involved post-close to the degree desired.

In sum, the scale and growth of the business, the recognizable and distinct brands, the unique and high quality products, and the compelling future growth opportunities make this a truly special asset.

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Meet Your Advisor

Paul Andersen

Paul is a serial entrepreneur who has built several multi-million dollar online businesses. His most recent venture became a category leading ecommerce brand which he exited for seven figures in 2019. Quiet Light brokered the sale.

Paul has a true passion for online businesses with especially deep experience around Amazon FBA and physical product businesses. Prior to becoming an entrepreneur, Paul was a CPA and spent a decade in corporate finance. He holds an undergraduate degree in business and Masters in Accountancy from the University of Wisconsin at Madison.

Outside of work Paul and his wife enjoy chasing their two little kids around as well as the occasional game of pickleball.

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