Asking Price: $2,000,000

Launched in 2007, this WordPress-based, health-focused content site connects consumers with telehealth and supplement brands. Enriched with both informative, industry-leading content produced by medical professionals and a fun variety of interactive tools such as calculators and quizzes, the content is designed to engage and inform the audience and has been a strong cornerstone to the company’s continued growth over the years.

The site receives about 80% of its traffic organically with the rest coming from either direct or referral sources. It features 600+ pages of content, has seen 2.5M+ pageviews in the last 12 months with the majority of traffic coming from the US, ranks for 1,300+ keywords in search engine results positions 1–3 (according to Ahrefs), has 475K+ social media followers (with a majority of those on YouTube), and has about 13K email subscribers.

Specifically focusing on bodybuilding and weight loss, the brand leverages affiliate networks and direct relationships to monetize traffic through affiliate offers, specifically from detailed product reviews and comparisons.

Although covering a variety of categories in the health space, their main category accounts for a little over 80% of revenue. They are currently working with about 25 affiliates. The top affiliate contributes to 22% of revenue while the top five and 10 affiliates account for 68% and 85% of revenue respectively. Collectively, the company is monetized by 97% affiliate income and 3% ad/sponsorship income.

This site is about as white hat as they come, with no Google penalties and no PBNs (private blog networks) used; this aged domain has also withstood many algorithm updates. Additionally, the owner has focused on publishing only high-quality and honest content. This has helped the site become one of the leading authorities in the space. This also helps explain why the company has been mentioned in multiple major publications such as Business Insider, Fox News, Healthline, Yahoo, Reader’s Digest, Eat This, Huffington Post, Bodybuilding.com, and CrossFit.

The owner is highly organized and has standard operating procedures (SOPs) for almost all business operations. This has enabled the owner to significantly reduce his workload to 5–15 hours per week, mainly focused on maintaining affiliate relationships, quality control, and content planning. The owner had to take about two months off recently for personal reasons and the company grew without him. The actual writing, editing, formatting, graphic design, and publishing are all handled by his team, which produces about three articles per week.

The site is positioned for a new owner to reap the rewards of the current owner’s foundational work. Some of the lowest-hanging fruit is further monetization from health clinics/sponsorships/paid reviews, publishing more content (as this has historically proved to increase earnings), and adding new revenue streams through new products such as private-label supplements or digital courses. There are a number of additional growth opportunities mentioned in the marketing materials, and the owner is happy to brainstorm ideas depending on the buyer’s strengths and resources.

The business is SBA pre-qualified. Term sheets are provided with the rest of the business information.