Asking Price: $12,550,000

Launched in April 2014, this recipe website has built a massive following and database of recipes with over 50M pageviews over the last 12 months.

The owners have invested heavily in content. There are over 2,500 published recipes on the site with another 2,000 recipes that have been created and photographed in the queue, which works out to about six years of content. A new owner will take over the business with 2,000 articles to use and build the site further.

The brand has a large social media presence with 474K followers on Pinterest, 479K on Facebook, and 61K on Instagram. The business has a strong SEO profile with a domain rating of 74 (via Ahrefs), 92K backlinks, and 8.7K websites linked.

They also have a 90K email list (via ConvertKit) with a 44% open rate.

Growth opportunities include creating short-form videos, improving SEO (which hasn’t been a focus until recently), implementing an affiliate strategy, and building a robust Pinterest strategy.

The owner has a team in place and works around 4–5 hours per week, which has allowed them to take themselves out of the active management of the business. As mentioned, they have created over six years’ worth of photographed recipes for a new owner.