Started in 2016, this FBA roadside emergency kit business has built significant sales and a great reputation. In spite of numerous stock outages, in the trailing twelve months, the company generated over $1M in gross revenue and brought in over $245K in profit. With over 2,200 reviews and an average rating of 4.7 stars, they have created an excellent moat from the competition and a launchpad for expansion into related products.
The owner achieved this success by focusing on a single high-quality product, excellent customer service, and offering a lifetime warranty. In 2020, honoring that warranty cost less than $500 which included $330 in postage and shipping fees. The warranty didn’t create a burden but rather built customer satisfaction and trust. Registering for the warranty is a strong inducement for customers to provide their email addresses and to leave positive reviews.
The trust built with their customer base creates an excellent opportunity for expansion into other products in the automotive accessories niche. One factor that has restrained growth so far is the lack of capital, which has led to 3 stock outages in the last 12 months. A new owner could reap significant rewards by simply correcting this problem. Additionally, because the current operation requires minimal work, there will be plenty of time for the new owner to focus on growth and expansion opportunities.
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Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.
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