Luxury Japanese Kitchen Knives | Shopify Based | 144% Trailing 6 Month YOY SDE Growth

  • REVENUE

    $167,761

  • INCOME

    $42,416

  • MULTIPLE

    2.95x

Asking Price: $125,000Sold

Reading Time: < 1 minute

Launched in 2018, this trademarked brand focuses on luxury Japanese kitchen knives crafted by a family of bladesmiths whose lineage in metalsmithing can be traced back to the ancient swordsmiths who armed the samurai of Japan. After raising close to $500k through crowdfunding campaigns, this company soon gained a cult following, finding a home in the kitchens of some of the world’s top chefs. The brand has been widely covered in the press, and hailed by the US edition of Men’s Health as ‘the best piece of cutlery you’ve ever held.’

Aside from the crowdfunding campaigns, the company’s main sales channel is its own Shopify-based website. The brand has a high AOV (customers purchase on average 2 knives per transaction), high margins (which gives a lot of room to acquire customers), and a loyal customer base who have bought into the brand story.

The two current owners each spend about 10 hours a week on the business and offer a new buyer multiple opportunities for expansion. This includes simply staying in stock, expanding into the US market, and launching the brand on Amazon (which is brand registered and ready to go).

The valuation takes into consideration only the stabilized periods of the business after the crowdfunding campaigns, which had an impact on the business from August through October of 2020. Therefore the six months of November 2020 to April 2021 are used as the trailing 6 months for valuation purposes. The trailing 6 month SDE has grown 144% compared to the same period last year.

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Ethan Alexander

Ethan is a serial entrepreneur and has successfully built numerous multi-million dollar companies. He has sold and acquired a number of companies, one of which appeared on Shark Tank, and served as a broker for both buyers and sellers transactions’.

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