Founded in 2010, this business has become one of the pre-eminent brands in its category and a Top 100 Seller on Amazon with $10m+ in annual sales, tripling its revenue over the last 3 years.
Adopting a design-first approach, the business has established itself as a leading provider of beautifully designed calendars, planners and essential office products on Amazon, generating record revenue growth, an average 4.7 star rating, and 30,000+ glowing product reviews across its catalog.
Each year the business deploys a time-proven strategy to update its evergreen calendar range for the new year as well as expanding into other non-dated products to serve its customers. Now in its 11th year, the business has a commanding foothold in the US and is expanding rapidly onto international marketplaces where it has already captured >$1m in the UK since launching just 12 months ago. Increasing volumes are making the business even more profitable each year, with gross margins increasing from 29% to 36% in the last 2 years as production costs fall with scale.
The products have achieved notable recognition away from Amazon as well, with Whole Foods purchasing them for in-store retail. Currently, the business employees a remote team of 14, run by 3 dedicated and experienced department managers. The owner works just 1-10 hours a week in a strategic steering capacity, with all day-to-day operations handled by the team.
In the years ahead there are huge opportunities for growth which are ready to begin imminently with inventory in transport and launch plans drafted for a range of new non-dated products as well as the entire catalog of calendars stocked and ready for the 2022 season. A new owner coming in with PPC expertise could potentially make aggressive gains compared to the current campaigns.
The reason for the sale is the owner, now a decade into the venture, would like to take time off to spend time with his family and focus on personal development goals.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
David is an internet entrepreneur with a passion for self-discovery, internet businesses, and mergers & acquisitions (M&A).
David worked for 4 years in M&A at Citigroup where he helped advise on deals in the tech, telecoms, and media sectors. Following his promotion, he left to join an internet business brokerage company as Head Of Brokerage & Operations.
In his 3 years in internet brokering, he personally advised on the sale of 75 businesses ranging from SaaS, to ecommerce and content and is the author of industry’s leading book on buying online businesses. He brings to Quiet Light a wealth of transaction execution experience across SaaS, ecommerce, and content businesses in the multi-million dollar range as well as a large network of buyer relationships.
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