Asking Price: $340,000Sold

This business is one of the world’s largest online guitar schools, generating revenue by selling online guitar courses through its email list of ~105,000 subscribers. The website receives 1.4 million visitors annually, which allows the business to constantly attract new potential students.

Because all of the guitar courses are evergreen (i.e., prerecorded), the business requires very minimal working capital to operate. Each month, the business promotes a different online course, which is only available to students during the promotion period. With 13 different courses and 10 email marketing funnels, the business is able to follow a predictable promotional schedule throughout the year, which helps simplify operations.

The business also has a membership component, which generates ~$5,000 in monthly recurring revenue (equaling ~$60,000 annually) and ~$32,000 in annual recurring revenue. The annual membership offer is less than 12 months old, so the owner does not have any data regarding the churn rate for annual subscribers. Because the current owner’s persona is linked to the business, he is willing to work with the next owner to implement a smooth transition plan, which may include up to six months of post-sale transition support.