4-Year-Old Beauty Supplement Brand | 130% YoY SDE Growth | 4.52-Star Rating

Currently Under Offer






Asking Price: $379,000

Reading Time: 2 minutes

Started in 2018, this growing supplement business has a reputation for clean, high-quality products that women feel comfortable taking. With a high customer retention rate of ~43% and a return rate of less than 2%, the business is on a path to sustainable growth. SDE has increased 130% year over year in the trailing 12 months.

This established brand is trademarked and the products average a 4.52-star rating, with over 2,300 reviews. Over 95% of reviews are positive across all platforms. The product line is designed to be mixed and matched, so a customer can use just one product or a couple of their favorites at the same time (which also helps with average order value). All products are made in the US.

Sales are approximately 70% Amazon and 30% Shopify. All fulfillment is outsourced to Amazon FBA and a reliable 3PL. The owners work 10-20 hours per week combined but are ready to move on to other opportunities. They have created a pipeline of new product ideas as well as growth avenues for the new owner.

The primary driver of cold traffic is currently influencers, and there is room to expand here. The existing affiliate network presents another potential growth opportunity. Automated email flows are set up and performing well with over 19K active subscribers; this audience, along with influencers, would be great to use to test new products. Paid advertising is outsourced to contractors that will transfer with the business, but that may present room for optimization and expansion for someone with the right expertise. Sales are exclusively in the US currently, but the brand could easily be expanded internationally. The owners recently launched a loyalty program that has not been promoted much yet. Their latest new product was just launched in September 2022, and they have a list of other ideas they think their audience will love.

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Meet Your Advisor

Elaine Eason

Elaine is passionate about entrepreneurship and has a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar eCommerce brand. She exited her most recent venture with Quiet Light brokering the deal.

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