THIS BUSINESS IS A DISTRESSED LISTING. THE MULTIPLE IS SET VERY LOW TO ENCOURAGE THOSE WITH OPERATIONAL EXPERTISE IN THE SUPPLEMENT SPACE TO PURSUE AGGRESSIVELY. BUYERS WITH CASH THAT CAN CLOSE QUICKLY WILL BE PRIORITIZED.
IN NOVEMBER OF 2020 THE FDA SENT A LETTER REGARDING THE BRAND AND SOME HEALTH VIOLATIONS. THE SELLERS HAVE INDICATED THAT THE MATTER IS COMPLETELY CLOSED WITH THE FDA AFTER MAKING A COUPLE OF VERBIAGE CHANGES TO THE WEBSITE. THE CORRESPONDENCE REGARDING THIS MATTER IS IN THE TRANSACTION FOLDER.
Launched in March of 2019, this supplement brand exploded with revenue right out of the gate. It was started by seasoned online marketing experts. They have a deep understanding of customer acquisition, affiliate marketing, as well as other types of online marketing and paid advertising. The result was a supplement brand the rocketed to over $25,000,000 in sales in 2020.
The sellers started with one payment processor in March of 2019. In July of 2020 that payment processor terminated their account. The processor cited that their chargeback rate was higher than they allowed. They had never even received a warning about this issue so they found another provider. When COVID 19 hit the US their production hit a snag and orders were delayed. This caused an increase in chargeback activity with the new provider. The account was terminated by the new provider due to the chargeback issue. After the fact, they came to the realization that a handful of bad affiliates may have been the cause for
the higher chargebacks.
The sellers have reflected on their experience with these payment providers. They believe they did not have the logistical and operational experience to know how to properly handle credit card processing for such a large amount of revenue per year. They were forced to jump through some hoops to sign up a 3rd
When you look at the financials you will see that although the revenue has dropped significantly the profit has recovered nicely. This is because 100% of their revenue is from users with subscriptions to their product. They believe a new owner with experience in these areas should be able to clean up the policies,
procedures, and strategize about the best way to process large amounts of revenue with their supplements
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Brad Wayland is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.
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