B2B Lead Generation Site w/ Subscription Based Pricing Model – 57% Net Margins

  • REVENUE

    $635,394

  • INCOME

    $362,265

  • MULTIPLE

    3.2x

Asking Price: $1,159,000

Reading Time: < 1 minute

Launched in November of 2017, this industry leading company provides a service that applies to any B2B business in the world, creating an almost infinite pool of potential customers. This is an opportunity to own a B2B lead generation business uniquely combined with a subscription based revenue/pricing model. Revenue is generated from providing their customers 10+ leads per week, with a subscription fee of $199/wk, and a 4 week contract.

Due to carefully implemented automation, the company has been able to charge less for their services as compared to competitors, which has in part translated to stable YOY revenue and SDE growth of 27% and 26% respectively. Though based in the UK, close to 50% of revenue is generated in the USA, with the remainder spread across the UK, Australia and the rest of Europe.

In order to diversify their lead gen approach, over the last 12 months they’ve launched two new brands to repackage the delivery of their service, and thus attract different users. Specifically, one brand will employ a ‘pay per lead’ model (more popular with prospective clients), and the other brand will offer a ‘pay per email opened’ model (a new approach with huge potential).

With the site currently on autopilot, the owner spends approximately 5 hours per week on the business. A new owner can almost immediately grow this business, depending on how many hours they’re willing to work or pay for. The owner loves the business, but he’s ready to cash out and focus on a few other unrelated business opportunities.

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Meet Your Advisor

Chris Wozniak

Chris has been a business broker for the past 17 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.

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