Passion, visibility and awareness; this ecommerce company has continuously embodied these virtues by creating a vibrant customer base due to their unwavering focus on quality of product and customer retention. The company successfully articulates the freedoms we enjoy as United States citizens by carefully and effectively representing/protecting those that protect us.
Created by two former police officers, and in the spirit of unapologetic patriotism, the sentiment of the brand rings genuine to their rapidly growing customer/fan base. People crave the apparel this business creates and offers, as evidenced by their staggering 6,600,000 unique visitors in 2020, 812,000 Facebook followers and 763,000 collected emails.
Although the company has seen YoY revenue growth of 151% and SDE growth of 142%, there remains an incredible amount of untapped growth opportunities readily available for this largely Shopify business. The most obvious available opportunities for growth include increasing their Amazon presence, starting Google ads, the introduction of a monthly subscription-based model (to improve upon their already impressive 15-17% repeat customer base), the release of more holiday designs, and optimizing of SEO which has seen no focus to date. The growth has shown no signs of slowing, with January 2021 outpacing Jan 2020 by more than double, as one example.
After 4.5 years of building the business and curating brand personification, the owners are ready to take their chips off the table and remove themselves from running the business day to day. The foundation and enthusiasm they’ve created with this brand is just the beginning of the journey. They’re excited for new ownership to take the company to its ultimate height.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Chris has been a business broker for the past 17 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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