Established in 2002 and purchased by the current owners in 2009, this seasoned, 18-year old business proudly sells the highest end, rustic wood home furnishings on the market, with a 100% dropship model. Enjoying a 20% growth in revenue, a 140%
increase in YOY SDE from top line growth plus increased expense efficiencies, this is an in-demand niche for homeowners and some commercial accounts as well.
This business enjoys great SEO traffic and has the ability to grow naturally by adding new products and expanding on its already existing SEO authority. The owners estimate that 15% of orders come from repeat sales, which is unusually high for an online furniture store, but is indicative of the high quality of the furniture, stellar customer service model and competitive pricing.
With low overhead and minimal workload, this business can be run in 40 hours/week. The model allows for product customization, something unique to the industry, and thanks to comprehensive written SOPs and instructional videos, the product information and business model are easy to learn and implement. Growth opportunities include simply opening for business on the weekends, adding vendors to increase the product offerings, expanding into general cabin decor, refining and adding more aggressive PPC campaigns, capitalizing on an already strong SEO profile, and concentrating on the expansion of their sister ecomm website (also included in the sale). The reason for the sale is that the owners are retiring.
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Chris has been a business broker for the past 17 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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